Understanding Global Cultures: Metaphorical Journeys Through 31 Nations, Clusters of Nations, Continents, and Diversity PDF
By:Martin J. Gannon,Rajnandini Pillai
Published on 2013 by SAGE
In Understanding Global Cultures, Fifth Edition, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor—any activity, phenomenon, or institution with which the members of a given culture identify emotionally or cognitively—as a method for understanding the cultural mindsets of individual nations, clusters of nations, and even continents. The book shows how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. The fully updated Fifth Edition includes 31 nation-specific chapters, including a new Part XI on popular music as cultural metaphors, two completely new chapters on Vietnam and Argentina, revisions to all retained chapters, and a more explicit linkage between each cultural metaphor and current economic and business developments in each nation.
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Book ID of Understanding Global Cultures: Metaphorical Journeys Through 31 Nations, Clusters of Nations, Continents, and Diversity's Books is 1FG9FArIqckC, Book which was written byMartin J. Gannon,Rajnandini Pillaihave ETAG "Pgv2fK2WFWs"
Book which was published by SAGE since 2013 have ISBNs, ISBN 13 Code is 9781412995931 and ISBN 10 Code is 1412995930
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